What is DECE and how does it affect the businss of multi-platform media

Since the advent and gravitation towards a total digital eco-system, one that provides the content we are looking for when we need it, with the power to bring and push that content to any device. Wit that being said, while many people look at Apple as the key go-to player and innovator in digital distribution, they have alos slowed growth in some ways by their heavy-handed focus on DRM. DRM is useful in some ways but with a maority of people now accessing their media from devices and platforms other than TV it has become a problem that has slowed the acceptance of a viable and sustainable business model for content creators and entrepeuners large and small.

DECE could literally be the straw that broke the camel's back, with the Camel not necesarily being Apple, but a colletive of comapnies that want to control the distribution of content on their devices or platforms.

What DECE does is bring together the largest electronic and media companies in the world with the key directive and goal of distributing and providing content to a market anxious to consume at a lower or fixed cost. With players like Alcatel-Lucent, Best Buy Co Inc, Cisco Systems Inc, Comcast, News Corp’s Fox Entertainment Group, Hewlett-Packard Co, Intel, Lions Gate Entertainment Corp, Microsoft Corp, General Electric Co’s NBC Universal, Viacom Inc’s Paramount Pictures, Philips, Sony Corp, Toshiba, VeriSign, and Time Warner Inc’s Warner Bros Entertainment, a cabal o fht biggest, it will hard for Apple not to come up with an alternaive model, or work with DECE for the ultimate good of the consumer.

Regardsless of the outcome this can only be good news to the digital marketplace, for both content creators and users.

The final presentattion will take place at CES in January where DECE will launch their initiatives to the world.