Does Out-of-home really provide the best ROI?

Out-of-home video has taken off the last for years as a place for content and targeted message to be seen. In Europe and parts of ASIA, Out-of-Home, specifically digital signage at grocers, malls, etc... are turning out to be a viable distribution platform for people with unique and targeted content to be seen while people get through their days.

Now with media buyers and content producers looking to reach new audiences, a new study shows that digital screens in grocery outlets and out-of-home might be the best place to get the best ROI. I know surprising at first but when considering the following it really is not that crazy after all.

Out-of-home includes screens on buildings large and small, as well as grocery stores, malls, and many other platforms that include receiving media on a screen other than the key 3 - mobile, internet, and TV.

If you are a media buyer or content producer, or someone just really interested in pricing engagement, then you would be interested in hearing that ROI has the best return on teh audinece remebering where and when tehy saw the ad. With a betetr return than TV and on-line maybe out-of-home is not such a bad place to reach an audience.