With many metrics showing that the ROI is also much better, the following stats below will provide a better outlook on specefic areas of growth and information to back it up:
- 45% of 2007 interactive ad spending counted as display
- Paid search advertising accounts for 38% and is expected to grow.
- Google commanded a median 86% share of 2007 search inquiries in the survey’s sample of 35 countries, somewhat ahead of other industry samples.
- The mean online shopping spend per user in 2007 was estimated at $471, and the only country to break the $1,000 mark was Denmark.
- There is also strong positive correlation between the amount of broadband a country has and the internet’s share of advertising investment.
- Demographics alone will sustain growth in internet use among consumers for at least another generation, and possibly two, as those under 25 years old carry their habits into middle age and beyond.
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