ROI on Japan's interactive mobile poster experiment

Japan is clearly ahead of the curve on many things but this is truly visionary. Based on earlier technology and initiatives that Japanese companies already use for people to get interactive with a movie, but after visiting a site with a text code from the poster, they can now do that instantly with a major initiative by Soft Bank Mobile.
Using technology by Near Field Communication (NFC), Soft Bank Mobile customers can access trailers, movie stills, ringtones, etc... that are related to the film and are avilable from a customer syncing up with any poster that utilizes the technolgy by NFC, whihc sends targeted movie info directly and immemdialty to the the cionsumer.

This is a really, really great turn for new technolgies that will undoubtedly open the door to so many other types of digital signage and billboard type advertising, which will create fantastic opporutites veyr high ROI and CPM. Pint in fact, a recent reserach paper stated that digital signage and POS signage has teh best retention, just about 2 to 1 gretaer than TV an dinternet in terms of a conumer remebering the ad, what it was about, and any other distinsguishing elements about it.

For any content producer, ad compnay, or any one directly involved in digital media, this is a huge step forward towards the embrace of new technologies, and stronger ROI.

Continued growth in mobile advertising

More evidence to show that growth in advertising ROI is based and focused on off-deck, with the strongest numbers coming from that platform says Crisp Wireless.

Worth taking a stronger look at, but for all of the businesses deciding on where to focus their energy or marketing dollars for their content plays, off-deck seems to be the place.

the power of social networking through twitter

Most people by now have heard that users on Twitter have been signing up under the names of characters from the hit AMC show Mad Men with various posts in character.

While this has brought some publicity to the show the question remains what is the endgame and actual measurable benefit that is has had for the show?

Two things can be taken form this experiment, the first being the name and brand recognition for the show is increasing, and second that many users signed up to receive "tweets" from the character.

Going forward the success of future creative story arcs, and ones that are possibly pitching new products or services, could be based on further engaging the current and future audience by continuing the dialogue off-platform.

Unique way to engage that seems to have captured the imagination of many people.

Who has the right numbers for on-line metrics?

Many people, at a time including me, have thought on-line metrics to be more accurate and paint a much more detailed picture than TV. This was backed-up by very detailed numbers from on-line that provided a clear identity for a demographic group that advertisers covet, and content owners wanted to engage.

But now new numbers tell different story, especially when looking at what is funding and providing revenue for the majority of on-line shows - advertising.

While TV has fairly strong measurements pertaining to advertising buys, some on-line numbers are not providing actual and measurable numbers with regards to brand-integration and other forms of video and on-line advertising revenue. While on the surface it seems to be bad that there is not a n actual gauge of how revenue-generation, on-line video is increasing at such a pace that it can only provide conficdcne for the future.

And with companies like REV3 and FOUR YOUR IMAGINATION charging integration fees and CPM at 60-80 per 1000 it is only anythign but positive.

Great article and string recomendation to read.



accurate when looking at is not allow for specific The numbers show that