Most people by now have heard that users on Twitter have been signing up under the names of characters from the hit AMC show Mad Men with various posts in character.
While this has brought some publicity to the show the question remains what is the endgame and actual measurable benefit that is has had for the show?
Two things can be taken form this experiment, the first being the name and brand recognition for the show is increasing, and second that many users signed up to receive "tweets" from the character.
Going forward the success of future creative story arcs, and ones that are possibly pitching new products or services, could be based on further engaging the current and future audience by continuing the dialogue off-platform.
Unique way to engage that seems to have captured the imagination of many people.
Tuesday, September 2, 2008
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