DECE vs. KEYCHEST - confirmed progress in Digital Distribution

DECE is starting make moves, at just the right time. After its creation over a year ago, DECE (standing for Digital Entertainment Content Ecosystem) made up of big entertainment players like Warner Bros., Lionsgate, FOX, and Paramount to name a few, have been reviewing ways to bring content to as many platforms as possible. The link included is focused on Disney's recent KEYCHEST announcement, which is a game changer in itself, and DECE, and how Disney did not opt in w. DECE, but went out on its own (note: Disney has been working on stealth digital initiatives in Asia for years) to create one sustainable and fully baked option for consumers. The problem with this is that DECE has most of the major content player's in the industry, and Disney's KEYCHEST, is well just Disney, unless they can convince DECE to utilize some of KEYCHEST'S technology and concepts into their plans.

However, as it all plays itself out, the U.S. content providers and players start the new decade in the driver's seat as no matter what anyone thinks the future of digital content distribution and business models are being set in the U.S., including the formats for such.

While Europe and Asia have been the leaders for the last decade, the U.S. and the big content players will be the decider's and staging where content will be delivered, and how the financing will be structured for the next while. The reason. Content is king. And now that we are in 2010 and many steps have been taken to review and realign large organizations, LA and SF are at the forefront of these changes, and specifically LA, as the content creation capital of the world. With that in mind, the recent announcements from players this week and last, are huge and only make the beginning of this new decade for content creators and stakeholders even more exciting as all platforms mature, and most importantly, how content is created and financed.