DECE vs. KEYCHEST - confirmed progress in Digital Distribution

DECE is starting make moves, at just the right time. After its creation over a year ago, DECE (standing for Digital Entertainment Content Ecosystem) made up of big entertainment players like Warner Bros., Lionsgate, FOX, and Paramount to name a few, have been reviewing ways to bring content to as many platforms as possible. The link included is focused on Disney's recent KEYCHEST announcement, which is a game changer in itself, and DECE, and how Disney did not opt in w. DECE, but went out on its own (note: Disney has been working on stealth digital initiatives in Asia for years) to create one sustainable and fully baked option for consumers. The problem with this is that DECE has most of the major content player's in the industry, and Disney's KEYCHEST, is well just Disney, unless they can convince DECE to utilize some of KEYCHEST'S technology and concepts into their plans.

However, as it all plays itself out, the U.S. content providers and players start the new decade in the driver's seat as no matter what anyone thinks the future of digital content distribution and business models are being set in the U.S., including the formats for such.

While Europe and Asia have been the leaders for the last decade, the U.S. and the big content players will be the decider's and staging where content will be delivered, and how the financing will be structured for the next while. The reason. Content is king. And now that we are in 2010 and many steps have been taken to review and realign large organizations, LA and SF are at the forefront of these changes, and specifically LA, as the content creation capital of the world. With that in mind, the recent announcements from players this week and last, are huge and only make the beginning of this new decade for content creators and stakeholders even more exciting as all platforms mature, and most importantly, how content is created and financed.

Another key move on the right track to better ROI

A new company backed by the ex head of Endemol is actively and aggressively getting its name out and brand positioned as a go to company and a key to the solution of the lack of good models for distributing TV content to the web, mobile, and IPTV. Although the new company, My Video Rights - http://myvideorights.com/Home.aspxt, is backed by U.K. companies, and investors, and most of the content plays are in the U.K. and is focused on U.K. content it is a very welcome addition to a space that needs strong TV distribution experience to take advantage of, and maximize digital opportunities. Definitely a company to keep a watch on.

Diversity with a little bit of Luck.

While new media producers and content creators are always working towards the creation of dynamic new content that has an ability to play over all platforms, while trying to find ways to finance, they sometimes fail to recognize they are not alone.

With more market penetration for not just original made for digital media series, but longer form projects like half-hour series, and finally feature films, the push towards content being more diverse, and therefore more financially desirable in terms of pre-sale potential from a distribution standpoint is paramount.

What can be seen from the European market is a big push from broadcasters and distributors looking towards new media companies to bring more original ideas that play well over all platforms, but as well as requiring more feature films to have digital distribution models that are feasible and realistic in terms of their market share.

This is something that will continue to develop and mature as the financing for feature films start to include more digital distribution in their business models, which will hopefully bring more equity into the market for TV and feature films that embrace multi-platform delivery.

Diversity is the key when looking at developing both feature films and original TV content.