Diversity with a little bit of Luck.

While new media producers and content creators are always working towards the creation of dynamic new content that has an ability to play over all platforms, while trying to find ways to finance, they sometimes fail to recognize they are not alone.

With more market penetration for not just original made for digital media series, but longer form projects like half-hour series, and finally feature films, the push towards content being more diverse, and therefore more financially desirable in terms of pre-sale potential from a distribution standpoint is paramount.

What can be seen from the European market is a big push from broadcasters and distributors looking towards new media companies to bring more original ideas that play well over all platforms, but as well as requiring more feature films to have digital distribution models that are feasible and realistic in terms of their market share.

This is something that will continue to develop and mature as the financing for feature films start to include more digital distribution in their business models, which will hopefully bring more equity into the market for TV and feature films that embrace multi-platform delivery.

Diversity is the key when looking at developing both feature films and original TV content.