Who has the right numbers for on-line metrics?

Many people, at a time including me, have thought on-line metrics to be more accurate and paint a much more detailed picture than TV. This was backed-up by very detailed numbers from on-line that provided a clear identity for a demographic group that advertisers covet, and content owners wanted to engage.

But now new numbers tell different story, especially when looking at what is funding and providing revenue for the majority of on-line shows - advertising.

While TV has fairly strong measurements pertaining to advertising buys, some on-line numbers are not providing actual and measurable numbers with regards to brand-integration and other forms of video and on-line advertising revenue. While on the surface it seems to be bad that there is not a n actual gauge of how revenue-generation, on-line video is increasing at such a pace that it can only provide conficdcne for the future.

And with companies like REV3 and FOUR YOUR IMAGINATION charging integration fees and CPM at 60-80 per 1000 it is only anythign but positive.

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accurate when looking at is not allow for specific The numbers show that