Ad dollars are moving away from the traditional leaders on ad-spend to new platforms, specifically out-of-home and internet platforms. This shift will also include newspapers moving from first to second till 2010, when it will move to third place behind internet and digital platforms and broadcast TV.
This coming shift will further cement the significance of digital media and present both a challenge and opportunity for content producers and digital platforms as they work to make and faciltate those strategic partnerships that will pay the biggest dividends.
Her e is a link to an extensive study with lots of stats - http://www.vss.com/news/index.asp?d_News_ID=177
Sunday, August 17, 2008
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