It was can be seen as as future ad/business model that will most likely be embraced by many other ad-networks as digital advertising networks will be able to post ads and choose from real estate on all platforms (mobile/on-line/etc...) as opposed to being only able to choose from one platform at a time. AOL is pushing this initiative forward through their Platform A brand, which is borrowing from ad agencies in Japan et al that already offer this form of Inventory Partitioning.
Great news that will likely make things easier for publishers/buyers alike.
Tuesday, August 5, 2008
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