Unique paid content model to distribute ads/social networking information

Avenue A is taking a step in the direction of banner ads helping to promote content and UGC. Through a new initiative that will take advantage of real estate on key sites, Avenue A will embrace the power of placement as a way to promote social networking while allowing users to add information and feedback ot the actual banner ad.

The really interesting thing about this is that the ad will be generating revenue while not only promoting a specific brand or service but getting users to add to and advance media & content.