One of the key growth areas for many social and video platforms is the possibility and option of hyper-targeting ads to specific information/content/etc... that can offer the closest thing to exact targeting of key demographics, in turn increasing CPM and a much stronger ROI for brands.
The question going forward will be how will this unique metric work on all platforms, and who will it benefit more - content producers or publishers and advertising and brand agencies?
Monday, August 4, 2008
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