What is DECE and how does it affect the businss of multi-platform media

Since the advent and gravitation towards a total digital eco-system, one that provides the content we are looking for when we need it, with the power to bring and push that content to any device. Wit that being said, while many people look at Apple as the key go-to player and innovator in digital distribution, they have alos slowed growth in some ways by their heavy-handed focus on DRM. DRM is useful in some ways but with a maority of people now accessing their media from devices and platforms other than TV it has become a problem that has slowed the acceptance of a viable and sustainable business model for content creators and entrepeuners large and small.

DECE could literally be the straw that broke the camel's back, with the Camel not necesarily being Apple, but a colletive of comapnies that want to control the distribution of content on their devices or platforms.

What DECE does is bring together the largest electronic and media companies in the world with the key directive and goal of distributing and providing content to a market anxious to consume at a lower or fixed cost. With players like Alcatel-Lucent, Best Buy Co Inc, Cisco Systems Inc, Comcast, News Corp’s Fox Entertainment Group, Hewlett-Packard Co, Intel, Lions Gate Entertainment Corp, Microsoft Corp, General Electric Co’s NBC Universal, Viacom Inc’s Paramount Pictures, Philips, Sony Corp, Toshiba, VeriSign, and Time Warner Inc’s Warner Bros Entertainment, a cabal o fht biggest, it will hard for Apple not to come up with an alternaive model, or work with DECE for the ultimate good of the consumer.

Regardsless of the outcome this can only be good news to the digital marketplace, for both content creators and users.

The final presentattion will take place at CES in January where DECE will launch their initiatives to the world.

Will hyper targeting increase CPM and ad-revenue for content owners?

One of the key growth areas for many social and video platforms is the possibility and option of hyper-targeting ads to specific information/content/etc... that can offer the closest thing to exact targeting of key demographics, in turn increasing CPM and a much stronger ROI for brands.

The question going forward will be how will this unique metric work on all platforms, and who will it benefit more - content producers or publishers and advertising and brand agencies?

Youth demo and their off-line pursuits.

Interesting article that showcases the growth in gaging off-line/deck transactions created by on-line media/articles/social networking pushing engaging and pushing consumers/users in a specefic direction. In this regard the sought after youth demo.

ABC IN Asia

Much has been said of companies like ABC and NBC making deals and working in other countries. ABC has been in the Japanese mobile space for years, but was slow to move forward in the U.S., but this new deal is aggressive in it is providing ABC content on-line (for now only 4 series) much like they do in the U.S., but Asian customers will get the added benefit of VOD-like services that is not fully available to U.S. customers.

What to think of ABC's branded video move?

ABC today provided a little more information on their advertising and brand-integration intentions by stating that they will be partnering with AOL by way of a branded media player. What does this move say about a large media company promoting their original content on a partner/strategic platforms site?

Lots.

With so many people waiting to see what the big media giants do in terms of partnerships, both strategic and experimental, it is positive to see some long overdue initiatives unfold. With ABC choosing AOL as one of their first partners to roll out their branded media player, people like my self, independent producers and consultants, feel it shows that the signs of big things coming are closer than expected.

AOL having just released their Truveo video search engine a few weeks back, and now a branded media player from one of the largest media companies, look posed to become one of the leaders of the pack in terms of taking the big first step of putting their organizational machine behind embracing video online with a free-view model.

I feel that ABC has gotten it right by first choosing a targeted strategic partnership that will be open and provide their users with high quality free video, and second, allow smaller companies a unique look at what might be a catalyst towards a working and sustainable revenue model for viewing content on-line.