On-line now more than Bite size!

Another recent article on the on-line viewing habits of key demo groups ;like 12-24 and 24-50 show the older demographic spending a lot more time watching full length video, and the younger dem. group watching more full-length programming as well, with increased focus on social networking, and other digital and on-line community elements. The elephant in the room is that it is harder for advertisers to accurately gauge where people are going to watch TV on-line.