On-line now more than Bite size!

Another recent article on the on-line viewing habits of key demo groups ;like 12-24 and 24-50 show the older demographic spending a lot more time watching full length video, and the younger dem. group watching more full-length programming as well, with increased focus on social networking, and other digital and on-line community elements. The elephant in the room is that it is harder for advertisers to accurately gauge where people are going to watch TV on-line.

Dynamic ad integration through instructional, how to, and DIY videos

Brand-integration is one model that many large and small producers look at as a feasible revenue stream for the financing of their content. DIY, how to, instructional, and general personal interest and non-fiction content all provides a very easy platform to be able to integrate brands as part of the process through a form of soft sell that does not feel like a commercial. While this has been done for awhile on many different platforms, on-line videos are becoming a sort of brand ambassador for specific products while the audience is gaining hopefully useful information.

The one area that this could get better is if a sort of exchange was set-up where content producers could pitch for the opportunity to use a specific brand in a DIY/How To/Instructional video.

The winds of change

Another great event in laying the groundwork for the future of feature length documentaries on-line. With more well funded entrepreneurs with strategic partners the future of on-line ad-sponsored cinema is starting to take shape.