Huge growth in interactive advertising

Interactive advertising (internet, mobile, gaming) will continue to grow at a increased pace through 2012 with the biggest positive being in the demographics make-up and acceptance between 16-24 yr olds. Amongst this group we will see continued usage and acceptance of ads to deliver free content right into the groups 40's. Interesting study that shows in some ways advertising and interactive content will only increase its foothold amongst the key demographics groups that advertisers covet, and who much of the growth and margins are being made up of.