4 out 5 aint bad!

Showcasing what many people have looked at and said for many years, peole are willing to sit through ads for videos that they like. What has been known for awhile in terms of peoples willingness to sit through ads to watch premium TV or film content, but this survey goes one step further and looks at if people are willing to sit through UGC content for ads as well, and only 4 out of 10 people say yes, compared with 8 out of 10 for premium. Shows that diversification is the key to maintaining and growing sites like YouTube.