The study focuses on Americans and their desire to have companies engage and promote to them through social communities, with the following information additional food for thought for agencies, content producers, or any company looking to build their brand while offering an additional way to increase ROI.
- Americans think companies should use social networks to solve my problems (43%)
- Americans who want to provide feedback on a specific product and service (41%)
- Americans want new and exciting ways to be engaged and interact with a brand (37%)
- Americans want to be target-marketed through a specific on-line or interactive community (25%)
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