Mobile advertising provides some up ina down market

Sequoia was one of many VC firms that recently stated they were pulling back the strings on new investment based on the recent market crash, and coming storm clouds. Somehow AdMob, and Seqoiua, and some other VC firms missed that memo. Any well. Ad-mob, a company that manages ad buys and advertising for distribution through mobile platforms, recently recieved another 15.7 million in a third round of funding, and specifically with Sequiao spear heding through their new "growth fund" of 1 billion.

While many companies have scaled back in these uncertain times it is still veyr important to realize two things:

Digital media is not slowing, and the U.S. market while very robust in terms of usage, lags behind many otehr countries in terms of technolgy and viable revenue models that actually work.

The mobile advertising market is definelty maturing with more companies and ahenghies looking at the plaform as avery viable and appealing way to reach their audiences, it still is far from its glory days.

So, overthe very short term it might not be that greta of anivestmetn, but looking at internationally a s ameasuring stick, as well aa in the U.S. as it moves rapidly towards a mobile focused economoy that is in man ways 70-90 english speaking, this is a very long-tail and briliant move as Afd-Mob is very well run and has a good product.

Lets look forwrad to seeing more of these balnced but forwrad looking funding announcements of mobile companies.