This is a great story. Innovation in advertising, which in some cases translates to content. A German advertising agency has created a MINI ad that brings to life - literally - the new convertible that MINI is launching in Europe. A German company created a technology called Metaio, which is a form of augmented reality. The user takes the advertising out of the magazine and places it in front of their webcam. The picture then appears on the screen, replicating what it looks like but in a convertible style in 3D. Truly amazing.
This has so much potential and not just for advertising but for content companies in terms of intricate story lines, on-line gaming, etc.. The biggets opportunity is to utilize old fashioned media in a way that maintain's it "sexiness" while embracing and promoting what is here and what is next. No word on what U.S. companies are embracing this technlgy but definetly something keep an eye out for in an advetising or media campaign sometime soon.
Wednesday, December 17, 2008
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