Closed social networks the next fad? Maybe so...

As social networking expands, the niche aspect and sexiness of "select" & "exclusive" takes on a whole new turn as businesses get more into the social media thing through the usual suspects of Facebook, MySpace, etc... to engage their customers with "special offers'' that you need to sign up on the page for. Exclusive clubs go back a long time, and there are many on-line now like Small World http://www.asmallworld.net/login.php, and Black Card Cirlce https://www.blackcardcircle.com/, but the opportunity for companies, specifically in this hotels, takes the business model to a whole new place.

It is a way to take the LinkedIn style of networking to a whole new place that allows for more interaction, such as what the Pod hotels are doing with exclusive meet-ups for people staybing in their hotels, in some cases, planning to meet weeks in advance. This same exclusive group model can lend itself to so many ideas, such as any thing that is a chain or linked in group that provides opportunities to get together in other cities, while keeping exclusive company.