B2B Conferences take hit in down economy

Bound to happen, conferences and trade shows take hit as B2B events downscale as less companies look for other ways to get businesses talking to each other. This decision will definitely have reverberation in many ways, not just opportunities for business people to meet on their specific industry, catering, hotels, et al...

This could also be one one of the big reasons that MAC World will make next year their last, with CES definetely happy as they happen at the same time.

As companies test and samples new ways to reach their core constituency, B2B will always be around but will re-engineer itself as it looks to new ways to engage companies and clients, with the most likely avenue being web seminars ona regular basis, less glamaourus meet-ups and scaled down events, and possibly bi-yearly conferences.

Any way that it goes, conferences and events targeted towards the B2B market and in connecting business are core to... well business. They are needed, but hopefully they return and remain in a way not just focused on digital models as those sponosred parties are always a nice place to meet and discuss business.