Joost looks to China

Joost in an aggressive push to further its brand internationally has ventured into a business deal with TOM Group that will see it be co-branded with TOM where they will provide the technology and TOM will handle the local ad sales.

With this deal Joost is pushing the hands of other portals by making a considerable push into one of the largest media markets in the world with a group that is co-owned by politically connected billionaire Li Ka-shing.

Youth demo and their off-line pursuits.

Interesting article that showcases the growth in gaging off-line/deck transactions created by on-line media/articles/social networking pushing engaging and pushing consumers/users in a specefic direction. In this regard the sought after youth demo.

Huge growth in interactive advertising

Interactive advertising (internet, mobile, gaming) will continue to grow at a increased pace through 2012 with the biggest positive being in the demographics make-up and acceptance between 16-24 yr olds. Amongst this group we will see continued usage and acceptance of ads to deliver free content right into the groups 40's. Interesting study that shows in some ways advertising and interactive content will only increase its foothold amongst the key demographics groups that advertisers covet, and who much of the growth and margins are being made up of.

ABC IN Asia

Much has been said of companies like ABC and NBC making deals and working in other countries. ABC has been in the Japanese mobile space for years, but was slow to move forward in the U.S., but this new deal is aggressive in it is providing ABC content on-line (for now only 4 series) much like they do in the U.S., but Asian customers will get the added benefit of VOD-like services that is not fully available to U.S. customers.

The winds of change

Another great event in laying the groundwork for the future of feature length documentaries on-line. With more well funded entrepreneurs with strategic partners the future of on-line ad-sponsored cinema is starting to take shape.

4 out 5 aint bad!

Showcasing what many people have looked at and said for many years, peole are willing to sit through ads for videos that they like. What has been known for awhile in terms of peoples willingness to sit through ads to watch premium TV or film content, but this survey goes one step further and looks at if people are willing to sit through UGC content for ads as well, and only 4 out of 10 people say yes, compared with 8 out of 10 for premium. Shows that diversification is the key to maintaining and growing sites like YouTube.

Web video production dollars and branding both moving up!

Vogue has commissioned a web video series focusing on three up and coming models that is aiming to be a great example of what the future holds, if you get all the key people to the table at the same time. Coming in at around 31k per minute, and with advertisers clamoring for a spot to be a lead advertiser on the series, Vogue has moved forward with a great fashion series that has brand integration throughout but is always interesting and educational , while having the potential to move to TV effortlessly.

Greta example of what internet video has to offer if done right.