Who has the right numbers for on-line metrics?

Many people, at a time including me, have thought on-line metrics to be more accurate and paint a much more detailed picture than TV. This was backed-up by very detailed numbers from on-line that provided a clear identity for a demographic group that advertisers covet, and content owners wanted to engage.

But now new numbers tell different story, especially when looking at what is funding and providing revenue for the majority of on-line shows - advertising.

While TV has fairly strong measurements pertaining to advertising buys, some on-line numbers are not providing actual and measurable numbers with regards to brand-integration and other forms of video and on-line advertising revenue. While on the surface it seems to be bad that there is not a n actual gauge of how revenue-generation, on-line video is increasing at such a pace that it can only provide conficdcne for the future.

And with companies like REV3 and FOUR YOUR IMAGINATION charging integration fees and CPM at 60-80 per 1000 it is only anythign but positive.

Great article and string recomendation to read.



accurate when looking at is not allow for specific The numbers show that

Huge growth in interactive advertising

Interactive advertising (internet, mobile, gaming) will continue to grow at a increased pace through 2012 with the biggest positive being in the demographics make-up and acceptance between 16-24 yr olds. Amongst this group we will see continued usage and acceptance of ads to deliver free content right into the groups 40's. Interesting study that shows in some ways advertising and interactive content will only increase its foothold amongst the key demographics groups that advertisers covet, and who much of the growth and margins are being made up of.