A large group of advertisers, brands, and online distribution portals, led by Starcom MediaVest Group and Vivaki Nerve Centre are joining together to create industry standards for new advertsing models, specifically focused on digtal distribution.
Many advertisers, brands, and content portals have been complaining for years of a lack of standards for the placement/packaging of advertising for content, on-line, and any other digital platform that presents an opportunity or landscape to have content/information delivered to an audience.
The "Pool" as it is called, brings standards to a collection of media "pooled together" for media buyers & agencies to choose from for added vaclinet value.
Starcom MediaVest Group and Vivaki , both led by Curt Hecht of Vivaki, will spearhead thr group and industry standards for online/digital ad-buys.
Starcom's advertising clients, that include Allstate, Applebee’s, Capital One and Nestle Purina, will be paired with content partners Broadband Enterprises, CBS Interactive, Discovery Communications, Hulu.com, Microsoft Advertising, Platform A and Yahoo!, to name a few, with the sole goal of streamlining and organizing the structure for digital ad-buys.
This is both strong and good news for content owners and creators who could possibly recieve a better accounting and higher ROI for their contemt, and on-line portals, who would recieve top dollar for their digita real estate.
If done right it could be win-win for all involved "POOL" parties, but if the standards are not managed effectively, it could creat more confusion and hysteria to an already, at times, confused space.
Lets hope for the win-win.
Showing posts with label Hulu. Show all posts
Showing posts with label Hulu. Show all posts
Monday, January 26, 2009
Tuesday, September 2, 2008
Who has the right numbers for on-line metrics?
Many people, at a time including me, have thought on-line metrics to be more accurate and paint a much more detailed picture than TV. This was backed-up by very detailed numbers from on-line that provided a clear identity for a demographic group that advertisers covet, and content owners wanted to engage.
But now new numbers tell different story, especially when looking at what is funding and providing revenue for the majority of on-line shows - advertising.
While TV has fairly strong measurements pertaining to advertising buys, some on-line numbers are not providing actual and measurable numbers with regards to brand-integration and other forms of video and on-line advertising revenue. While on the surface it seems to be bad that there is not a n actual gauge of how revenue-generation, on-line video is increasing at such a pace that it can only provide conficdcne for the future.
And with companies like REV3 and FOUR YOUR IMAGINATION charging integration fees and CPM at 60-80 per 1000 it is only anythign but positive.
Great article and string recomendation to read.
accurate when looking at is not allow for specific The numbers show that
But now new numbers tell different story, especially when looking at what is funding and providing revenue for the majority of on-line shows - advertising.
While TV has fairly strong measurements pertaining to advertising buys, some on-line numbers are not providing actual and measurable numbers with regards to brand-integration and other forms of video and on-line advertising revenue. While on the surface it seems to be bad that there is not a n actual gauge of how revenue-generation, on-line video is increasing at such a pace that it can only provide conficdcne for the future.
And with companies like REV3 and FOUR YOUR IMAGINATION charging integration fees and CPM at 60-80 per 1000 it is only anythign but positive.
Great article and string recomendation to read.
accurate when looking at is not allow for specific The numbers show that
Monday, October 29, 2007
Does Hulu have it what takes to innovate, and last?
Today Hulu will go live in a Beta release with the aim of showcasing what the two big media companies behind it - Fox & NBCUNI - believe will help to make their respective companies, and content, players in on-line video. While some critics have already labeled it as a failure waiting to happen, and some on-line bloggers even going so far as to call it "clown co." the overall feeling as that it will not be the catalyst that many are hoping for.
Hulu will provide hit shows like Heroes, 24, and The Simpson's, as well as past shows from their large catalog's.
Of course they have many competitors in this area, but they are trying some innovative things to try and differentiate themselves from the rest of the pack.
New media content, and more specifically the interactive experience of on-line content, is what makes viewing videos and being part of burgeoning communities on-line so exciting, so with that I think Hulu is trying some cool stuff.
They will be making things much easier and more interactive with the use of more syndication tools, as well as making it possible for people to select "clips" of various scenes and videos that they can email to friends. This is something that could help Hulu as it looks to stand out as the site progresses.
With so many choices becoming more readily available for consumers looking to enjoy their favourite TV shows in an online environment, the timing of how it is done will be crucial for the long-term viability of the venture.
I think that Hulu is looking a little bit outside of conventional TV shows online with the idea of posting movies for free on-line, but one area that we have not heard a lot on is there plans for original made-for-the-internet videos that can be modelled for all platforms, but its first window is the online platform.
Revenue for the site will come from advertising, with all profits split between the content producer and the platform.
Hulu's business model looks good with solid distribution in place for all platforms, and profits looking positive if the market continues to grow and expand, with the only possible obstacle being future weak streams and the quality of the content.
I feel that Hulu has something with the overall solid packaging of the site, but could use more vision in terms of creating original series for digital and new-emerging platforms, as well as a stronger push towards making more innovative interactive tools.
Hulu will provide hit shows like Heroes, 24, and The Simpson's, as well as past shows from their large catalog's.
Of course they have many competitors in this area, but they are trying some innovative things to try and differentiate themselves from the rest of the pack.
New media content, and more specifically the interactive experience of on-line content, is what makes viewing videos and being part of burgeoning communities on-line so exciting, so with that I think Hulu is trying some cool stuff.
They will be making things much easier and more interactive with the use of more syndication tools, as well as making it possible for people to select "clips" of various scenes and videos that they can email to friends. This is something that could help Hulu as it looks to stand out as the site progresses.
With so many choices becoming more readily available for consumers looking to enjoy their favourite TV shows in an online environment, the timing of how it is done will be crucial for the long-term viability of the venture.
I think that Hulu is looking a little bit outside of conventional TV shows online with the idea of posting movies for free on-line, but one area that we have not heard a lot on is there plans for original made-for-the-internet videos that can be modelled for all platforms, but its first window is the online platform.
Revenue for the site will come from advertising, with all profits split between the content producer and the platform.
Hulu's business model looks good with solid distribution in place for all platforms, and profits looking positive if the market continues to grow and expand, with the only possible obstacle being future weak streams and the quality of the content.
I feel that Hulu has something with the overall solid packaging of the site, but could use more vision in terms of creating original series for digital and new-emerging platforms, as well as a stronger push towards making more innovative interactive tools.
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