Joost looks to China

Joost in an aggressive push to further its brand internationally has ventured into a business deal with TOM Group that will see it be co-branded with TOM where they will provide the technology and TOM will handle the local ad sales.

With this deal Joost is pushing the hands of other portals by making a considerable push into one of the largest media markets in the world with a group that is co-owned by politically connected billionaire Li Ka-shing.