ROI on Japan's interactive mobile poster experiment

Japan is clearly ahead of the curve on many things but this is truly visionary. Based on earlier technology and initiatives that Japanese companies already use for people to get interactive with a movie, but after visiting a site with a text code from the poster, they can now do that instantly with a major initiative by Soft Bank Mobile.
Using technology by Near Field Communication (NFC), Soft Bank Mobile customers can access trailers, movie stills, ringtones, etc... that are related to the film and are avilable from a customer syncing up with any poster that utilizes the technolgy by NFC, whihc sends targeted movie info directly and immemdialty to the the cionsumer.

This is a really, really great turn for new technolgies that will undoubtedly open the door to so many other types of digital signage and billboard type advertising, which will create fantastic opporutites veyr high ROI and CPM. Pint in fact, a recent reserach paper stated that digital signage and POS signage has teh best retention, just about 2 to 1 gretaer than TV an dinternet in terms of a conumer remebering the ad, what it was about, and any other distinsguishing elements about it.

For any content producer, ad compnay, or any one directly involved in digital media, this is a huge step forward towards the embrace of new technologies, and stronger ROI.

Back-end digital ROI with Avril Lavingne

Chris Anderson wrote about it in an amazing and forward looking article in Wired magazine that talked about the economy of free, specifically "freekonomics", where you provide some part or component of your brand or media to the consumer for free, hoping that they will purchase a premium part for a fee.

Avril Lavingne is one artist who says that she has received upwards of 2 million in revenue (her cut would of been much less after songwriters, composers, etc...), which shows that artists of all kinds have an opportunity to be entrepreneurial and increase revenue by in some ways incorporating the basis of what Chris Anderson was talking about. Provide something for free and sell on the back-end, a premise that goes back to Gillette amongst others.

This model shows promise for many musical artists or publishers that their is revenue potential after a huge drop in recored sales, and the record industries major reluctance to not embrace Napster/P2P as a new way to distribute music.

This shows that a "free" model works for music with the right partners, but it also shows that people are willing to pay for something that they want if some part of it is for free.