International Digital Content at MIP TV

The annual TV conference in Cannes usually draws people form the TV business internationally, this year, as well for the past few years digital has taken a stronger presence at one of the best TV markets in the world.
Digital's presence could be seen from the caliber of the trade show booth showcasing new technologies and innovations from Yahoo on their new widget channel, to Zillion TV, to Discovery Channel, Comcast, et al... and the list goes on. The market included great keynote's from the advertising, TV, feature, and digital technology world on the future of content and the screens that we will be watching on, and the future revenue models of the future.

Each country had a contingent of distributors and channel's selling content, with events designed to showcase new TV formats and programs, as well as digital focused projects. Being it was my first time attending MIP, and that MIP has always been an international TV market, I was very impressed and surprised to see the new and flourishing markets, especially in digital, coming out of the middle-east and Africa.

While many people stated that MIP attendance was down, the deals were still strong with lots of new revenue platforms presenting themselves for next and new platforms and markets that are becoming the key revenue generators for the years to come.

ROI on Japan's interactive mobile poster experiment

Japan is clearly ahead of the curve on many things but this is truly visionary. Based on earlier technology and initiatives that Japanese companies already use for people to get interactive with a movie, but after visiting a site with a text code from the poster, they can now do that instantly with a major initiative by Soft Bank Mobile.
Using technology by Near Field Communication (NFC), Soft Bank Mobile customers can access trailers, movie stills, ringtones, etc... that are related to the film and are avilable from a customer syncing up with any poster that utilizes the technolgy by NFC, whihc sends targeted movie info directly and immemdialty to the the cionsumer.

This is a really, really great turn for new technolgies that will undoubtedly open the door to so many other types of digital signage and billboard type advertising, which will create fantastic opporutites veyr high ROI and CPM. Pint in fact, a recent reserach paper stated that digital signage and POS signage has teh best retention, just about 2 to 1 gretaer than TV an dinternet in terms of a conumer remebering the ad, what it was about, and any other distinsguishing elements about it.

For any content producer, ad compnay, or any one directly involved in digital media, this is a huge step forward towards the embrace of new technologies, and stronger ROI.