Another key move on the right track to better ROI

A new company backed by the ex head of Endemol is actively and aggressively getting its name out and brand positioned as a go to company and a key to the solution of the lack of good models for distributing TV content to the web, mobile, and IPTV. Although the new company, My Video Rights - http://myvideorights.com/Home.aspxt, is backed by U.K. companies, and investors, and most of the content plays are in the U.K. and is focused on U.K. content it is a very welcome addition to a space that needs strong TV distribution experience to take advantage of, and maximize digital opportunities. Definitely a company to keep a watch on.