Advertising - Inventory Partitioning

It was can be seen as as future ad/business model that will most likely be embraced by many other ad-networks as digital advertising networks will be able to post ads and choose from real estate on all platforms (mobile/on-line/etc...) as opposed to being only able to choose from one platform at a time. AOL is pushing this initiative forward through their Platform A brand, which is borrowing from ad agencies in Japan et al that already offer this form of Inventory Partitioning.

Great news that will likely make things easier for publishers/buyers alike.

The wall street of on-line ad exchanges

With a huge push that will benefit publishers over the short-term, companies like RightMedia are offering left over ad-space on ad exchange where advertisers can compete and buy ad-space on publishing networks. The exchange is tailored much like NASDAQ and has advisor's from Wall street looking to incorporate some of the fundamentals from those exchanges into the advertising ad-exchange called Adsdaq, with publishing not sold there kicked over to smaller ad-exchanges like Traffiq and AdBidCentral . Something for everyone to keep on an eye on as digital real estate becomes for a commodity as digital continues to further explode over many platforms.