DECE vs. KEYCHEST - confirmed progress in Digital Distribution

DECE is starting make moves, at just the right time. After its creation over a year ago, DECE (standing for Digital Entertainment Content Ecosystem) made up of big entertainment players like Warner Bros., Lionsgate, FOX, and Paramount to name a few, have been reviewing ways to bring content to as many platforms as possible. The link included is focused on Disney's recent KEYCHEST announcement, which is a game changer in itself, and DECE, and how Disney did not opt in w. DECE, but went out on its own (note: Disney has been working on stealth digital initiatives in Asia for years) to create one sustainable and fully baked option for consumers. The problem with this is that DECE has most of the major content player's in the industry, and Disney's KEYCHEST, is well just Disney, unless they can convince DECE to utilize some of KEYCHEST'S technology and concepts into their plans.

However, as it all plays itself out, the U.S. content providers and players start the new decade in the driver's seat as no matter what anyone thinks the future of digital content distribution and business models are being set in the U.S., including the formats for such.

While Europe and Asia have been the leaders for the last decade, the U.S. and the big content players will be the decider's and staging where content will be delivered, and how the financing will be structured for the next while. The reason. Content is king. And now that we are in 2010 and many steps have been taken to review and realign large organizations, LA and SF are at the forefront of these changes, and specifically LA, as the content creation capital of the world. With that in mind, the recent announcements from players this week and last, are huge and only make the beginning of this new decade for content creators and stakeholders even more exciting as all platforms mature, and most importantly, how content is created and financed.

What is DECE and how does it affect the businss of multi-platform media

Since the advent and gravitation towards a total digital eco-system, one that provides the content we are looking for when we need it, with the power to bring and push that content to any device. Wit that being said, while many people look at Apple as the key go-to player and innovator in digital distribution, they have alos slowed growth in some ways by their heavy-handed focus on DRM. DRM is useful in some ways but with a maority of people now accessing their media from devices and platforms other than TV it has become a problem that has slowed the acceptance of a viable and sustainable business model for content creators and entrepeuners large and small.

DECE could literally be the straw that broke the camel's back, with the Camel not necesarily being Apple, but a colletive of comapnies that want to control the distribution of content on their devices or platforms.

What DECE does is bring together the largest electronic and media companies in the world with the key directive and goal of distributing and providing content to a market anxious to consume at a lower or fixed cost. With players like Alcatel-Lucent, Best Buy Co Inc, Cisco Systems Inc, Comcast, News Corp’s Fox Entertainment Group, Hewlett-Packard Co, Intel, Lions Gate Entertainment Corp, Microsoft Corp, General Electric Co’s NBC Universal, Viacom Inc’s Paramount Pictures, Philips, Sony Corp, Toshiba, VeriSign, and Time Warner Inc’s Warner Bros Entertainment, a cabal o fht biggest, it will hard for Apple not to come up with an alternaive model, or work with DECE for the ultimate good of the consumer.

Regardsless of the outcome this can only be good news to the digital marketplace, for both content creators and users.

The final presentattion will take place at CES in January where DECE will launch their initiatives to the world.